Content Strategy Development
Crafting a targeted content strategy that aligns with your brand’s goals, we help you reach the right audience with the right message.
1. Discovery & Goal Setting
Objective
Understand the client’s business goals, brand voice, and overall objectives for content marketing.
Tasks
- Initial client meeting to discuss business goals, challenges, and expectations. (1-2 hours)
- Gather existing data on target audience and competitors, if available. (1 hour)
- Define specific goals for the content strategy (e.g., increasing brand awareness, lead generation). (1 hour)
Estimated Time
3-4 hours
2. Audience Research & Analysis
Objective
Identify and analyze the target audience to ensure the content strategy resonates with their needs and interests.
Tasks
- Develop customer personas based on demographic, behavioral, and psychographic data. (2-3 hours)
- Conduct competitor analysis to identify content gaps and successful strategies. (2-3 hours)
- Conduct keyword research to identify high-value topics relevant to the audience. (2 hours)
Estimated Time
6-8 hours
3. Content Audit (if applicable)
Objective
Evaluate existing content (if any) to identify what is performing well and where there are opportunities for improvement.
Tasks
- Review existing content assets, categorizing by topic, format, and performance metrics. (2-4 hours)
- Identify high-performing content pieces to build on and low-performing ones to improve or repurpose. (2 hours)
- Assess content gaps that align with target audience needs and client goals. (1 hour)
Estimated Time
5-7 hours
4. Topic Ideation & Content Mapping
Objective
Brainstorm and plan topics that align with both the target audience’s interests and the business’s strategic goals.
Tasks
- Brainstorm content topics and themes that support client objectives and fill content gaps. (3-4 hours)
- Outline content formats (e.g., blog posts, videos, infographics) suited to each topic. (1-2 hours)
- Map topics to the customer journey (awareness, consideration, decision stages). (1-2 hours)
Estimated Time
5-8 hours
5. Content Calendar Development
Objective
Plan a timeline for content creation and publishing, balancing frequency with quality.
Tasks
- Develop a content calendar covering at least 3-6 months of planned content. (2-3 hours)
- Assign timelines for content creation, review, and publishing. (1 hour)
- Schedule publishing dates across relevant channels (e.g., blog, social media, email). (1-2 hours)
Estimated Time
4-6 hours
6. SEO Strategy Integration
Objective
Ensure all planned content aligns with SEO best practices to maximize organic search visibility.
Tasks
- Define primary keywords and long-tail keywords for content topics. (2 hours)
- Outline on-page SEO best practices for content creation (titles, meta descriptions, alt tags). (1-2 hours)
- Incorporate internal linking and backlink opportunities where relevant. (1 hour)
Estimated Time
4-5 hours
7. Content Promotion Plan
Objective
Define a strategy to amplify content reach through social media, email, and other channels.
Tasks
- Identify promotion channels and methods (social media, email newsletters, partnerships). (1-2 hours)
- Develop a plan for repurposing content across multiple platforms to extend reach. (1-2 hours)
- Outline any paid advertising strategies, if applicable (budgeting, targeting). (1 hour)
Estimated Time
3-5 hours
8. Performance Metrics & Reporting Setup
Objective
Set up tracking and reporting metrics to measure the success of the content strategy.
Tasks
- Define key performance indicators (KPIs) based on client goals (e.g., traffic, engagement, conversions). (1-2 hours)
- Set up analytics tools (Google Analytics, social media insights) to track content performance. (1-2 hours)
- Develop a reporting schedule and template for sharing performance data with the client. (1 hour)
Estimated Time
3-5 hours
9. Review & Finalize Strategy
Objective
Review all elements of the content strategy and ensure it aligns with the client’s vision.
Tasks
- Review the entire content strategy document to ensure clarity and completeness. (1-2 hours)
- Conduct a final meeting with the client to present and discuss the strategy. (1-2 hours)
- Make any necessary adjustments based on client feedback. (1-2 hours)
Estimated Time
3-6 hours
10. Documentation & Handoff
Objective
Provide the client with a complete, actionable content strategy document.
Tasks
- Compile all strategy components (research, content calendar, promotion plan, metrics) into a cohesive document. (2 hours)
- Include actionable steps and best practices for the client or team to implement the strategy. (1 hour)
- Handoff the strategy document and any additional resources to the client. (1 hour)
Estimated Time
4 hours
Total Estimated Time: 36-48 hours
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